Practical writing on agentic commerce, catalog, Shopify and Amazon.
Frameworks we use with clients. No SEO listicles, no hot takes — real depth from operators who ship.
The Agency Playbook: Adding Agentic Commerce Services in 2026
Clients started asking about Brand Agents on June 18. Here's how an agency answers without betting the roadmap on a practice it hasn't built yet.
Read the guide →DTC Growth & Retention in the Agentic Era
Agents can redirect the first order; they cannot take the customer relationship you own — the pillar guide to growing DTC when AI mediates discovery.
Agentic Commerce on Shopify: The 2026 Guide
The shift from search-and-scroll to ask-and-buy is here. A complete, operator's guide to the agentic storefront on Shopify — and the four layers you have to get right.
Six clusters
Start with a pillar.
Each cluster is a hub: a deep pillar guide plus the spokes around it. Pick the one closest to your next move.
Agentic Commerce on Shopify
The 2026 playbook for the agentic storefront.
Agentic Commerce on Shopify: The 2026 Guide →12 articlesCatalog for AI
The unglamorous foundation everything else stands on.
Catalog Enrichment for AI: The Playbook →13 articlesCommerce GEO
Generative Engine Optimization for shopping.
Commerce GEO: How to Get Your Products Recommended by AI →11 articlesShopify Build & Growth
Build for the agentic era, not the 2019 funnel.
Building a Shopify Product Page AI Agents Can Read →11 articlesAmazon Marketplace Operations
Catalog-first Amazon in the age of Rufus.
Amazon Listing Optimization in the Age of Rufus →8 articlesSouth Asia → US Commerce
The manufacturer-to-marketplace bridge.
The Bangladesh Manufacturer's Bridge to US Amazon →7 articlesDTC Growth & Retention
Keep the customer the agent acquired.
DTC Growth & Retention in the Agentic Era →7 articlesAgency Playbooks
Add agentic commerce to your service line.
The Agency Playbook: Adding Agentic Commerce Services in 2026 →Latest
Most recent.
Amazon Search Query Performance Report: How to Read Your Share of Demand
A practical guide to Amazon's Search Query Performance report: share-of-demand math, funnel gaps, and how mid-market brands turn SQP into listing and PPC actions.
What Your Free Agentic Commerce Readiness Score Report Actually Grades
Not a vibe check. A /100 grade across four dimensions that decide whether Brand Agents and AI shopping can find, recommend, and sell your products — with three fixes you can ship yourself.
When AI Shopping Promises a Delivery Date Your Warehouse Can't Hit
Assistants cite one arrival window. If your banner, policy page, schema, and Amazon SLA disagree, that window is the wrong one.
How We Enrich 10 Sample SKUs Before You Commit to Catalog Work
A free 10-SKU pass is not a teaser PDF. It is a worked before/after on your messiest hero products so you can decide whether full enrichment is worth it.
Shopify Markets vs a Separate Store: When One Admin Is Enough
One Shopify admin can run local currency, domains, and catalogs for most mid-market brands. Separate stores are for legal entities, conflicting catalogs, or markets that need their own ops stack.
What You Get Back From a Free 10-SKU Catalog Enrichment Sample
Not a sales PDF. Ten of your SKUs, enriched to a category schema, returned as fields you can paste into Shopify metafields or an Amazon flat file.
When Shoppers Ask AI for Gift Ideas, Why Mid-Market Brands Never Make the List
Product queries ask what something is. Gift queries ask who it is for, at what price, and for what occasion. Most catalogs only answer the first.
Seller Central vs Vendor Central: Which Amazon Path Fits Your Brand
A practical 1P vs 3P decision guide for $100K–$10M brands: who owns price and inventory, how the fee math differs, and when a hybrid account is the real answer.
How to Train a Shopify Knowledge Base Brand Agents Will Quote
Generated FAQs are a draft. This is the working method for overriding them, tying each answer to a policy URL, and testing the quote before a channel goes live.
The weekly brief
Get the weekly DTC + Agentic Commerce brief.
One email a week: what shipped on Shopify and Amazon, what it means for mid-market merchants, and the move to make. No fluff.