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How much revenue is AI search costing you?
Shoppers now ask AI what to buy. If ChatGPT, Perplexity, Google AI Overviews and Rufus recommend your competitor instead of you, that demand converts for them. Put in your numbers and see the annual revenue at stake — with a transparent formula you can hand to your CFO.
Revenue at stake / year
$315,000
Of the $315,000/yr in your search demand shifting to AI answers, this is the slice you're losing because AI doesn't recommend you — recoverable if you become the recommended option.
How we got the number
$250,000/mo × 35% search × 30% shifting to AI × 12 = $315,000 exposed. × your current AI-invisibility (100%) = $315,000. An estimate — adjust the inputs to your reality.
Or book a 20-min scope call to close the gap.
How this works
- How is the revenue-at-risk number calculated?
- Monthly revenue × the share of your sales that come from search & discovery × the share of that demand now shifting to AI answers × 12 = your annual revenue exposed to the AI-search shift. We then multiply by how invisible you currently are in AI recommendations. Every input is adjustable and the formula is shown — it's a directional estimate, not a guarantee.
- Why is AI search a threat to my revenue?
- Shoppers increasingly ask ChatGPT, Perplexity, Gemini, Google AI Overviews and Amazon's Rufus what to buy instead of scrolling results. If those engines recommend a competitor's product and not yours, that demand converts for them. AI referrals also convert far better than a blue link — so being the recommended option compounds.
- How do I recover this revenue?
- By becoming the option AI recommends: AI-ready catalog data and schema, cross-surface coverage (Shopify + Amazon + AI answers), off-site authority, and measurement. Start with the free Agentic Commerce Readiness Score to see exactly where you're invisible.
Now see exactly why AI skips your store.
The number tells you what's at stake. The free Agentic Commerce Readiness Score tells you why — and the three fixes that move it fastest.