Cluster · 7 articles
AI Traffic & Attribution
How AI-referred visits and revenue show up in GA4, Shopify Analytics and Search Console: the AI Assistant channel, the regex for what it misses, AI Mode hiding in Organic, conversion evidence, and a monthly report a CFO will read.
More in AI Traffic & Attribution.
The Monthly AI-Attributed Revenue Report: What to Put in It and How to Build It
The KPIs, the GA4 channel group, the Data Studio (formerly Looker Studio) fields and the four report pages behind a monthly AI revenue report, plus how to read month-over-month moves and what to tell a CFO.
Sujan Bhuiyan · · 14 minChatGPT Ads Conversion Tracking on Shopify: Pixel, Conversions API and UTMs
What OpenAI documents about measuring ChatGPT Ads: the Shopify app, the Measurement Pixel, the Conversions API, the oppref click reference, attribution windows, and how to keep paid ChatGPT clicks apart from organic AI traffic in GA4.
Sujan Bhuiyan · · 14 minDoes AI-Referred Traffic Convert? What the Evidence Actually Says
The published studies on AI traffic conversion range from "worse than almost every channel" to "23x better". Here is who ran each one, when, on what sample, why they disagree, and how to measure your own.
Sujan Bhuiyan · · 13 minAI Mode Traffic Hides in Organic Search: How to Estimate It
Google's AI Overviews and AI Mode send clicks you can't isolate in GA4. Here is what Search Console's new generative AI report does and doesn't show, and five honest ways to estimate the share.
Sujan Bhuiyan · · 14 minHow to Track ChatGPT Traffic and Revenue on Shopify
Where Shopify reports ChatGPT sessions and sales, how to see the same visits in GA4, why the three numbers never match, and which one to put in a monthly report.
Sujan Bhuiyan · · 14 minGA4's AI Assistant Channel: What It Counts, What It Misses, and the Regex for the Rest
What Google's new default channel counts, the four places AI visits land when it misses them, and a custom channel group with one regex that catches most of the rest.
Sujan Bhuiyan · · 14 min