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What will this actually cost you, landed?
Pricing off the factory quote is how first-time importers lose money on every unit. Freight, duty, brokerage, drayage, prep, the FBA fee, the referral fee and returns are all real line items. Put in your numbers and see the per-unit truth — landed cost, all-in cost, contribution, and the price you can't go below.
Landed cost per unit
$10.67
That's $10.67 sitting in an FBA warehouse — 64%more than the factory quote. Amazon's fees come after this.
$8.99 per unit (30.0%) before advertising. That's the budget your TACOS has to fit inside — run it through the TACOS calculator next.
How we got the number
Landed = $6.50 FOB + $2.40 freight + $0.52 duty + $0.65 clearance + $0.60 prep = $10.67
All-in = landed + $5.20 FBA + $4.50 referral + $0.63 returns = $21.00
Contribution = $29.99 price − all-in = $8.99 (30.0%)
Break-even = $16.50 fixed ÷ (1 − 15%) = $19.42
Directional: duty is HTS-specific, FBA fees are size-banded, and freight moves weekly. Use your own quotes.
How this works
- How do I calculate landed cost for Amazon FBA?
- Landed cost per unit is the factory (FOB) price plus freight, duty, customs and brokerage, drayage, and prep — with the per-shipment costs divided by the units in the shipment. That gets the unit into an FBA warehouse. It is not your total cost: the FBA fulfilment fee, the referral fee and a returns allowance all come off afterwards, and only what's left is contribution.
- Is duty charged on the freight as well as the goods?
- For most US entries on FOB or FCA terms, duty is assessed on the customs value of the goods rather than goods plus freight, which is why this calculator applies the duty rate to the factory cost only. Terms and valuation methods vary, so confirm with your customs broker for your specific entry — on a large shipment the difference is material.
- What duty rate should I use?
- Whatever your HTS code says — duty is set by classification, not by country of origin, and rates run from zero to well over 30% for some textile and apparel lines. Look up your specific code rather than using a category average, and have your broker confirm the classification before your first shipment. Misclassification is expensive in both directions.
- Why is my break-even price higher than cost plus fees?
- Because the referral fee scales with the price you charge. Raising the price to cover a shortfall also raises the fee, so the break-even has to be solved rather than added up: fixed costs divided by one minus the referral rate. That's what the formula panel shows.
- How much margin do I need to launch on Amazon?
- Enough to fund advertising, because a new listing has no ranking history and almost never sells without it. Contribution per unit is your advertising budget — run it through the TACOS calculator to see what spend your margin supports. A unit that's thin before ads is usually negative after them.
Pricing is the first decision you can't undo.
We run the US side for manufacturers taking their own product to Amazon — entity, Brand Registry, listings, freight and launch. Fixed scope, published pricing.