Cluster
Catalog for AI
Attribute coverage, structured data, and product copy that machines can read. The catalog work that makes Brand Agents, AI search, and Commerce GEO actually work.
More in Catalog for AI
Product Taxonomy Design for AI Discovery
Your category tree is a reasoning aid or a trap — an agent either finds the path to your product or gives up and recommends a competitor's.
Enriching a 10,000-SKU Catalog Without a Team of Ten
You don't need ten people to make a 10,000-SKU catalog machine-readable. You need a sequence, a template, and the discipline not to automate the parts that need a human.
Compatibility Data: The Attributes AI Agents Rely On Most
The most-skipped attribute family in ecommerce catalogs is the one AI agents lean on hardest — here's how to source it and model it.
Image Metadata & Alt Text at Catalog Scale
Alt text was an accessibility checkbox. Now it is a data feed that AI shopping agents read. Here is how to fix it at catalog scale, not one product at a time.
Shopify Metafields vs. a PIM: Where Should Product Data Live?
Most merchants under 1,500 SKUs don't need a PIM — they need metafield discipline. Here's the framework for knowing which side of the line you're on.
Variant Data That Doesn't Confuse AI Agents
An agent that can't tell your variants apart will recommend the wrong one, or one that doesn't exist. Here's how to structure variant data so it doesn't.
Product Attribute Templates by Category
Four categories, four starter templates, and the question each field is really answering — so you stop staring at a blank schema.
Catalog Debt: Measuring What Incomplete Data Costs You
Every empty attribute field is a small loan against future sales — and every new AI surface reads from the same thin catalog.
Designing a Product Attribute Schema AI Can Use
Filled fields decay; the schema endures. A field guide to the per-category contract that keeps a catalog AI-ready long after the enrichment project ends.
Get the weekly DTC + Agentic Commerce brief.
One email a week on what shipped in agentic commerce and the move to make. No fluff.