Amazon marketplace agency
Amazon PPC and marketplace management built on catalog, not just clicks.
Most Amazon agencies start with PPC. We start with the catalog — because Alexa for Shopping (formerly Rufus), A9, and AI-driven discovery all reward structured product data first. Listings, ads, Brand Registry, and AMC sit on top of that foundation.
Alexa for Shopping (formerly Rufus) optimization
What is an Amazon Rufus optimization service?
An Amazon Rufus optimization service structures your catalog and listings so Amazon's AI shopping assistant — Alexa for Shopping, formerly Rufus, powered by the COSMO knowledge graph — recommends your products when a shopper asks it what to buy. It goes beyond A9 keyword ranking to the attribute-dense, corroborated product data that AI systems extract and cite. We run it across Amazon and Shopify at once, so you get recommended everywhere AI shops — Alexa for Shopping, ChatGPT, Perplexity, Gemini, and Google's AI Overviews — with one team reporting revenue and AI citations, never impressions.
That is why we start with the catalog. Amazon attributes a growing share of sales to AI-driven recommendations, and Alexa for Shopping consumes structured catalog data, not PPC bids. A brand running $20K/month in ads on a thin catalog is paying to compete in a shrinking slice of total surfacing; brands with rich, attribute-dense catalogs earn Alexa for Shopping recommendations that compound. We restructure the catalog first — ad efficiency follows.
What we run
Amazon PPC agency services, on a catalog foundation.
Six operational areas, run as one account: listings, catalog and attributes, PPC, AMC, Brand Registry and reviews.
Listing optimisation
Titles, bullets, A+ Content, brand store — built against COSMO and Alexa for Shopping signals plus traditional A9 ranking.
Catalog & attributes
Full attribute fill across categories. Browse-tree corrections, variation parent management, Brand Analytics keyword recovery.
PPC management
SPAG methodology, 70/20/10 budget split, bid management against ACoS targets and a TACOS strategy.
AMC + measurement
Amazon Marketing Cloud setup, custom audiences, attribution analysis. Triple Whale + GA4 integration.
Brand Registry & protection
Brand Registry setup, Project Zero, Transparency, IP Accelerator referrals.
Reviews & post-purchase
Vine, automated review-request flows, return-rate reduction, listing-issue triage.
Scope tiers
Three tiers by Amazon revenue.
We'll scope your exact number on a call. Every tier includes at least basic catalog work — the substrate everything else sits on.
Launch
Under $25K/mo on Amazon, or launching
- Listing optimisation on up to 15 ASINs
- PPC management up to $10K/mo spend
- Monthly Brand Analytics review
- Weekly Slack updates + Brand Registry setup
Growth
$25K–$150K/mo on Amazon
- Everything in Launch
- Up to 50 active ASINs
- Basic catalog enrichment on full catalog
- AMC setup + 2 A+ updates/mo + bi-weekly calls
Scale
$150K+/mo on Amazon
- Everything in Growth
- Unlimited ASINs
- Full Catalog Enrichment (Growth) included
- DSP management + dedicated pod + weekly call
Public floors: Readiness Audit $1,500–$2,500 · Setup + Catalog Sprint from $4,000 · Commerce GEO retainer from $3,000/mo. See full pricing →
Amazon
From the playbook.
The guides we work from. Free to read, written for operators.
Amazon Listing and Ads Operations for Alexa for Shopping (Rufus)
The operator's guide to Amazon after Rufus became Alexa for Shopping: the catalog the assistant reads, the evidence it trusts, the numbers that show whether you're winning demand, and the ad structure that keeps spend attributable.
Sujan Bhuiyan · · 18 minThe Alexa for Shopping Listing Test (Formerly the Rufus Test): 20 Questions to Ask About Your Own Listing
Run your own listing through the same read Alexa for Shopping (formerly Rufus) does, before a shopper's question exposes the gap.
GigaCommerce Team · · 14 minTACOS, Not ACoS: The Measurement Shift
ACoS tells you if a single campaign is profitable. TACOS tells you if your Amazon business is healthy. Most sellers only track one of them.
GigaCommerce Team · · 10 minAmazon Search Query Performance Report: How to Read Your Share of Demand
A practical guide to Amazon's Search Query Performance report: share-of-demand math, funnel gaps, and how mid-market brands turn SQP into listing and PPC actions.
Sujan Bhuiyan · · 12 minAlso useful
Related reading and next steps.
FAQ
Questions we get a lot.
Still unsure? Ask an operator, not an SDR.
Book a 20-minute callDo you do Seller Central, Vendor Central, or both?
Both. Most brands in the $100K–$10M range are best served by Seller Central, and some run a Seller and Vendor hybrid. We'll tell you which fits if you're undecided.
What about Walmart?
Yes — we run Walmart Marketplace too under the same Product Data Enrichment SKU. Same team, same throughput pricing on catalog work.
Can you fix a suspended account?
We'll triage — if it's a documentation issue or appeal opportunity, yes. If it's a real policy violation, no. We don't take reinstatement work without a clear path.
Are you an Amazon PPC agency?
Yes. We run Sponsored Products, Sponsored Brands and Sponsored Display with a SPAG structure and bid against TACOS targets, not ACoS alone. PPC management is included in every tier, and we tie it to listing and catalog fixes so ad spend isn't paying for pages that can't convert.
Will you compete with our PPC team?
No. We can do catalog-only if you have in-house PPC, or PPC-only if your catalog is strong. Our default is integrated, but it's not required.
How do you measure success?
TACOS, not ACoS. TACOS = total ad spend / total sales (organic + ads) — the only metric that catches ad cannibalisation. Weekly TACOS report comes standard.
Can I see your reporting before I sign?
Yes. We walk you through a sample weekly report on every scope call. If you don't like what you see, don't sign.