Shopify B2B in 2026: Plans, Catalogs, Payment Terms and When It's Worth It

Short answer: Shopify B2B is the set of wholesale features built into the Shopify admin: company accounts for your business buyers, catalogs with their own prices, quantity rules, net payment terms and a B2B checkout. Until April 2026 it was a Shopify Plus feature. Shopify now includes it on Basic, Grow and Advanced too, capped at 3 active catalogs and without deposits, partial payments or company-specific catalogs, which stay on Plus. For most brands between $100K and $10M that sell some wholesale alongside DTC, the native features on their current plan are now enough to start.

This guide is for merchants and the agencies that run their stores. Every plan rule, limit and setting below comes from Shopify's Help Center, pricing page and announcements, listed under Sources, read on October 23, 2026. Where Shopify doesn't document something, we say so.

Shopify B2B

Shopify's native features for selling to other businesses from the same admin you use for direct-to-consumer sales. B2B buyers are set up as companies with one or more locations, and each location can get its own catalogs (products and prices), payment terms, tax exemptions, checkout settings and contacts. Shopify offers it on the Basic, Grow, Advanced and Plus plans.

What is Shopify B2B, and what changed in 2026?

Shopify B2B replaces the old pattern of a password-protected wholesale store, a pricing app and a pile of manual invoices. You run B2B and DTC from one admin, or from a separate B2B-only store, and Shopify's Help Center says most B2B features are on by default once you set your buyers up as companies. From there you tailor pricing, currency, products, payment and shipping methods, and store content per company.

The 2026 change is about who gets it. Shopify's April 2, 2026 announcement said it was extending its foundational B2B features to Basic, Grow and Advanced "at no extra cost", after nearly four years of refining them on Plus. The features it named for non-Plus plans: company profiles for wholesale buyers, up to three custom catalogs with tailored pricing, volume discounts and quantity rules, vaulted credit cards, and payment terms. Shopify described it as rolling out to all merchants, so a store that doesn't see B2B yet may simply not have it switched on.

Shopify's launch post also claims up to a 33% increase in self-serve orders within six months of adopting B2B. That's Shopify's figure with no published method, not a forecast for your store.

Which Shopify plans include B2B features?

Shopify B2B is available on Basic, Grow, Advanced and Plus, and not on Starter or Retail. Shopify's B2B features by plan page says most features are the same on all four plans. The differences sit in four places: how many catalogs you can run, whether a catalog can be assigned to a single company, advanced payments, and contextual storefront and checkout.

Three rules sit behind the table. The 3-catalog limit counts active catalogs across all your B2B markets, so assigning three to one market uses the whole allowance and you'd have to draft one before adding a catalog elsewhere. On Basic, Grow and Advanced, catalog features require the new Shopify Markets. And Shopify's B2B requirements page notes that B2B and D2C orders can carry different variable platform fee rates, without publishing them; it tells merchants to contact Shopify Support for details.

How do company profiles work in Shopify B2B?

Every B2B sale on Shopify runs through three records. A company is the parent organization. A company location is the business you actually sell to, and each one can have its own tax ID, tax exemptions, ship-to and billing addresses, pricing, payment terms, checkout settings and contacts. A customer is the person who buys on the location's behalf. A restaurant group with six sites is one company with six locations, each with its own terms if you want them.

Shopify is strict that this structure is mandatory: you must set up B2B customers as companies to use Shopify B2B, and an order counts as B2B only if a B2B customer tied to a company location is on it when it's placed. Shopify's requirements page warns that an order or draft order without a company location gets D2C rates, so the setup is what makes your contracted wholesale pricing apply.

• Customer accounts are required. You must use Shopify's customer accounts for B2B; legacy customer accounts don't work for B2B customers or orders. In a blended store, D2C shoppers can stay on legacy accounts while B2B buyers use the new ones.
• Buyers can apply. Shopify supports letting new B2B customers request access to your store, so a wholesale application doesn't need a separate form app.
• Bulk edits. Companies, locations, contacts and metafields can be edited in the admin or in bulk through Matrixify, a third-party app Shopify names in its help.
• Location permissions. All plans can set location-level permissions, so a buyer can be a location admin or limited to ordering.

How do B2B catalogs and price lists work on Shopify?

A catalog decides which products a B2B buyer can see and what they pay. Shopify doesn't use the term price list in its current help; the catalog is the price list. You build one under Markets > Catalogs, include all products or specific ones, and set prices two ways: an overall adjustment (a percentage increase or decrease across the catalog) and fixed prices per product or variant. A fixed price overrides the overall adjustment.

Shopify's catalog guide uses a simple example: candles that retail at $10, a B2B catalog set to -20% so buyers pay $8, and one costlier candle given a fixed $9 that the adjustment doesn't touch. Two rules matter once you run more than one catalog. A company location can have several catalogs, and when the same product appears in more than one, the buyer sees the lowest price. The catalog's currency doesn't set what the buyer sees in the store either; the buyer's market does.

Plan decides how catalogs attach. On Basic, Grow and Advanced you assign catalogs to B2B markets, groups of B2B customers you define, and you get 3 active catalogs in total. On Plus you can create unlimited catalogs and also assign one directly to a single company location for customer-level pricing. If your wholesale model is tiers (say distributor, retailer and trade), three catalogs on a non-Plus plan cover it. If every account has negotiated pricing, that's a Plus requirement.

What are quantity rules and volume pricing in Shopify B2B?

Quantity rules control how a product can be ordered, and volume pricing rewards bigger orders. Both live inside a catalog, both are on every B2B plan, and you can use them together or separately. Shopify's quantity pricing guide sets out the mechanics:

• Increments. Sell a product only in multiples, such as cases of 10. The default is 1, and the rule must be a whole number of 1 or more.
• Minimum and maximum. Set the fewest and the most units of an item a buyer can order at one time, or both.
• Per variant, not per product. A minimum of 10 applies to each variant, so a buyer can't combine 5 blue and 5 gray hats to reach it.
• Price breaks. Up to 10 price breaks per product, applied to each variant. Shopify's example: $20 at 1 unit, $18.50 at 20, $17.75 at 50, $16 at 100.
• Volume pricing fixes the price. Once a product has volume pricing, the catalog's overall percentage adjustment no longer applies to it.

Shopify also tells you to show a minimum order quantity on the product page in your theme, so buyers know before the cart rejects them. Order-level minimums (a minimum subtotal rather than a minimum per item) aren't a catalog setting; Shopify points to its free Checkout Blocks app for those.

What payment terms can Shopify B2B buyers get?

Payment terms set how long a company has to pay, and you can set them per company, per company location, in bulk from the Companies page, or on a single draft order. Shopify's payment terms guide lists the options:

Around the terms, every B2B plan gets payment reminders, ACH bank payments in the United States, and vaulted credit cards: with Shopify Payments, a buyer can save a card to a company location so future orders charge it without re-entering details. Deposit requirements, where part of the order is collected up front and the rest on terms, are listed by Shopify as a Plus-only feature, along with partial payments and payment requests per fulfillment.

How does B2B checkout work on Shopify?

A logged-in B2B buyer checks out with their catalog prices, their location's payment terms and tax exemptions, and the payment and shipping methods you've allowed. Shopify gives you several ways to control the order flow, all on every B2B plan:

• Checkout to draft. Buyer submissions become draft orders you review before they're confirmed, useful when freight or stock needs checking.
• Draft order to invoice. Your team builds the order on the buyer's behalf and sends an invoice.
• PO numbers, easy reorders and a quick order list. Buyers can add a purchase order number, duplicate past orders, and order many SKUs from one list.
• Different payment methods for B2B and D2C. Use the Payment Customization Function or Checkout Blocks to show each group its own options.

The limits are what decide whether B2B fits your business. Shopify's requirements page lists features that aren't compatible with B2B: accelerated checkouts (Shop Pay, Apple Pay, Google Pay and Amazon Pay), local delivery, pickup points, tipping, subscriptions, legacy customer accounts, agentic storefronts, some third-party apps, and checkout.liquid customizations. Pickup in store, line item scripts, abandoned checkouts and gift cards at checkout are off by default for B2B, and abandoned checkouts aren't available on plans other than Plus. Orders and draft orders max out at 500 line items; an order over that fails.

If your B2B checkout needs custom steps beyond those controls, read what to customize in Shopify checkout and what to leave alone before you scope it.

Should you run a blended store or a separate B2B store?

Decide this first, because Shopify warns it isn't easy to change: switching later means redoing most of your setup, including companies, catalogs and storefront customizations. A blended store runs B2B and D2C in one admin with one storefront and shared inventory. A dedicated store is a separate Shopify store and admin used only for B2B.

Shopify suggests blended when you sell similar products to both groups, share inventory, and have the same staff on both. It suggests dedicated when you want a separate experience, distinct inventory, a gated store, or different teams. Plan matters here too. A dedicated store is a second Shopify store: on Plus it can be one of the up-to-9 free expansion stores the pricing page lists, while on Basic, Grow or Advanced it's a separate store on its own plan. The same one-store-or-two logic for international selling is in Shopify Markets vs a separate store.

Does Shopify B2B work in ChatGPT, Copilot and other AI channels?

No, by design. Shopify's agentic storefronts product guide says agentic storefronts support only direct-to-consumer sales, and that products sold exclusively to business or wholesale customers are automatically excluded from AI channels when Shopify can identify them. Shopify's channel pages for ChatGPT, Google AI Mode and Gemini, and Microsoft Copilot each list B2B-only products as unsupported.

Shopify names three ways it detects a B2B-only product: it's published only to B2B markets or to catalogs assigned to specific companies and locations; customers must log in to see it; or the store is password-protected. Two consequences follow:

• Shared products show D2C pricing. If you sell the same product to both groups, it can appear in AI channels at your D2C price. Shopify says B2B pricing doesn't display on agentic storefronts.
• Hand-rolled wholesale setups can leak. If an app or theme code hides prices until login, Shopify may not detect those products as B2B-only, and they might show up in AI channels. Shopify's fixes: move wholesale onto native Shopify B2B, hide specific products from AI channels, or, on Plus, run B2B from a separate expansion store.

So the AI-channel question for a wholesale brand is hygiene, not opportunity: make sure trade-only SKUs are flagged in a way Shopify recognizes, and that the consumer price an assistant quotes is the one you mean. How AI channels pick and show products is covered in the AI shopping channels guide.

When is Shopify B2B worth setting up?

Native B2B costs nothing extra on a plan you already pay for, so the question is fit and effort, not price. These are the checks we run, in order:

1. 01Do you have repeat business buyers ordering online? Native B2B pays off when buyers reorder through a portal instead of email, phone or spreadsheets. A handful of one-off bulk orders is easier as draft orders.
2. 02Do you depend on a feature B2B blocks? Subscriptions, local delivery, pickup points and accelerated checkout don't work for B2B orders. If your wholesale buyers need one of those, test before you migrate.
3. 03How many price structures do you need? Three tiers or fewer fits Basic, Grow or Advanced. Per-account negotiated pricing, deposits or partial payments point to Plus.
4. 04Do you need B2B content by market? Showing different storefront content or checkout by B2B market through Shopify Markets needs Advanced or Plus.
5. 05Are you leaving a wholesale app? Count the app's monthly fee you can drop, then check which of its features (order minimums, custom forms) you'd rebuild with Checkout Blocks or Flow.

If the answers point to native B2B, a merchant already on Grow or Advanced can usually pilot with one B2B market, one catalog and a few trusted accounts before inviting everyone. The plan-level reasoning sits in the plan section of our Shopify operator's guide.

How do you set up B2B on Shopify?

1. 01

   Confirm your plan and Markets

   Basic, Grow, Advanced or Plus, and on non-Plus plans, new Shopify Markets for catalogs.

2. 02

   Choose blended or dedicated

   Decide before any data entry; switching later means redoing most of the setup.

3. 03

   Turn on customer accounts

   B2B can't use legacy customer accounts.

4. 04

   Create companies and locations

   Add each buyer, then its locations with tax IDs, exemptions, addresses and contacts.

5. 05

   Build catalogs

   Create a B2B market and catalogs, set adjustments and fixed prices, then quantity rules and price breaks.

6. 06

   Set payment terms and methods

   Assign net terms per company or location and decide which payment methods B2B buyers see.

7. 07

   Hide trade-only products from consumers

   Unpublish B2B-only products from Region-market catalogs so D2C shoppers and AI channels don't see them.

8. 08

   Test with a test buyer

   Shopify recommends a test customer run before you invite real buyers.

If you'd rather have someone plan the catalogs, migrate a wholesale app and keep AI channels clean, that's part of our Shopify store work.