Platform & products
ChatGPT Ads
Definition
OpenAI's advertising program for ChatGPT. Ads are paid placements, clearly labelled and shown separately from ChatGPT's response, to eligible users on the Free and Go plans. Advertisers buy them through OpenAI Ads Manager Beta, partners, or OpenAI's sales team, and pay per impression or per valid click.
Defined in ChatGPT Ads for Ecommerce: What Merchants Can Buy, and How It Works.
Where ChatGPT Ads comes up
The guides that put this term to work, rather than just defining it.
- AI Traffic & AttributionChatGPT Ads Conversion Tracking on Shopify: Pixel, Conversions API and UTMs
- AI Shopping ChannelsAI Shopping Channels: How Products Get Into ChatGPT, Copilot, Gemini and Perplexity
- AI Traffic & AttributionThe Monthly AI-Attributed Revenue Report: What to Put in It and How to Build It
- AI Traffic & AttributionAI Traffic and Attribution: How to Measure What ChatGPT, Gemini and AI Mode Send Your Store
- AI Shopping ChannelsThe OpenAI Product Feed Spec, Field by Field, With Shopify Mappings
Can AI channels list your products?
Every product in your public feed against Shopify Catalog's rules, plus robots.txt, policies and product data. About 20 seconds.