GEO & AI search
AI Mode
Definition
Google Search's conversational mode, launched in the U.S. on May 20, 2025. Google describes it as using a "query fan-out" technique that breaks a question into subtopics and searches each one. In Search Console, a follow-up question in AI Mode counts as a new query.
Defined in AI Mode Traffic Hides in Organic Search: How to Estimate It.
Where AI Mode comes up
The guides that put this term to work, rather than just defining it.
- AI Traffic & AttributionAI Traffic and Attribution: How to Measure What ChatGPT, Gemini and AI Mode Send Your Store
- AI Shopping ChannelsGoogle UCP and Merchant Center: Getting Checkout in AI Mode and Gemini
- AI Shopping ChannelsAI Shopping Channels: How Products Get Into ChatGPT, Copilot, Gemini and Perplexity
- AI Traffic & AttributionGA4's AI Assistant Channel: What It Counts, What It Misses, and the Regex for the Rest
- Commerce GEOCommerce GEO: How to Get Your Products Recommended by AI
- Agentic CommerceAgentic Commerce on Shopify: The 2026 Guide
- AI Traffic & AttributionThe Monthly AI-Attributed Revenue Report: What to Put in It and How to Build It
- AI Traffic & AttributionHow to Track ChatGPT Traffic and Revenue on Shopify
What is AI invisibility costing you?
Revenue at risk from AI shopping channels, with the formula shown so you can check the maths.