AI Shelf Index · Pet food
Which pet food brands does AI recommend?
Every month we ask ChatGPT, Perplexity and Gemini the same 3 pet food questions with web search on, and count the brands they name. Same prompts every month, so the trend is the story.
The first pet food edition is being collected.
An edition publishes once at least 90% of the month's answers are in. Below are the exact prompts it asks and what each one needs from a product page. To track your own brand now, start a weekly Shelf Watch.
What the prompts ask for
How a pet food brand gets named
Pet food prompts name the animal, the life stage and the problem: a puppy with a sensitive stomach, fresh delivery, what vets recommend. They're close to health questions, so assistants favour brands whose nutrition claims are specific and checkable.
Put each fact on the product page as text, in your Product structured data (as an additionalProperty where schema.org has no field for it), in your Shopify category metafields and in your Merchant Center feed's product_detail and product_highlight. Then check whether the sites assistants cite say the same thing.
| The shopper asks | The fact that answers it |
|---|---|
| “a puppy with a sensitive stomach” | Life stage, the first ingredients, the protein source and any limited-ingredient or digestive formulation |
| “fresh dog food delivery” | How portions are set, delivery cadence, price per day for a stated dog size and delivery area |
| “cat food brands vets recommend” | Whether the recipe meets AAFCO nutrient profiles for its life stage, and who formulated it |
Panel
The 3 pet food prompts
- 1.What's the best dog food for a puppy with a sensitive stomach? I'm shopping online in the United States.
- 2.Recommend a fresh dog food delivery service. I'm shopping online in the United States.
- 3.Which cat food brands do vets recommend? I'm shopping online in the United States.
Fixed since the first edition. How the count works and its limits are on the Index page; journalists and researchers can find citation terms and raw data on Research.
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