AI Shelf Index · Home
Which home brands does AI recommend?
Every month we ask ChatGPT, Perplexity and Gemini the same 3 home questions with web search on, and count the brands they name. Same prompts every month, so the trend is the story.
The first home edition is being collected.
An edition publishes once at least 90% of the month's answers are in. Below are the exact prompts it asks and what each one needs from a product page. To track your own brand now, start a weekly Shelf Watch.
What the prompts ask for
How a home brand gets named
Home prompts are about comfort in specific conditions: sheets for hot sleepers, a quiet bedroom air purifier, the softest towels. The useful facts are measurable (weave, decibels, GSM), and they decide whether an assistant can say your product fits.
Put each fact on the product page as text, in your Product structured data (as an additionalProperty where schema.org has no field for it), in your Shopify category metafields and in your Merchant Center feed's product_detail and product_highlight. Then check whether the sites assistants cite say the same thing.
| The shopper asks | The fact that answers it |
|---|---|
| “sheets for hot sleepers” | Fibre and weave (percale, sateen, linen) and thread count, stated per product |
| “a quiet air purifier for a bedroom” | Noise in decibels at each fan speed, the room size it's rated for and the filter type |
| “the softest bath towels” | Fibre, weight in GSM, size and care, as text |
Panel
The 3 home prompts
- 1.What are the best bed sheets for hot sleepers? I'm shopping online in the United States.
- 2.Recommend a quiet air purifier for a bedroom. I'm shopping online in the United States.
- 3.Which bath towel brands are the softest? I'm shopping online in the United States.
Fixed since the first edition. How the count works and its limits are on the Index page; journalists and researchers can find citation terms and raw data on Research.
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