AI Shelf Index · Cookware
Which cookware brands does AI recommend?
Every month we ask ChatGPT, Perplexity and Gemini the same 3 cookware questions with web search on, and count the brands they name. Same prompts every month, so the trend is the story.
The first cookware edition is being collected.
An edition publishes once at least 90% of the month's answers are in. Below are the exact prompts it asks and what each one needs from a product page. To track your own brand now, start a weekly Shelf Watch.
What the prompts ask for
How a cookware brand gets named
Cookware prompts are about materials and how long things last: non-toxic nonstick, stainless that lasts, cast iron worth buying. Coating chemistry and construction are the facts, and they're often buried in an FAQ or a PDF.
Put each fact on the product page as text, in your Product structured data (as an additionalProperty where schema.org has no field for it), in your Shopify category metafields and in your Merchant Center feed's product_detail and product_highlight. Then check whether the sites assistants cite say the same thing.
| The shopper asks | The fact that answers it |
|---|---|
| “non-toxic nonstick” | The coating's material and what it's free of, with the test or standard it was checked against |
| “stainless steel set that lasts” | Ply and core material, oven-safe temperature, induction compatibility and the warranty |
| “cast iron worth buying” | Pre-seasoned or not, weight, dimensions and where it's made |
Panel
The 3 cookware prompts
- 1.What's the best non-toxic nonstick pan? I'm shopping online in the United States.
- 2.Recommend a stainless steel cookware set that lasts. I'm shopping online in the United States.
- 3.Which cast iron skillet brands are worth buying? I'm shopping online in the United States.
Fixed since the first edition. How the count works and its limits are on the Index page; journalists and researchers can find citation terms and raw data on Research.
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