Shopify

Zero-results rate

Definition

The percentage of site searches that return no products. Every zero-results page is a shopper who told you exactly what they wanted and got nothing — the most preventable lost sale in ecommerce.

Defined in On-Site AI Search on Shopify: A Setup That Converts.

Related terms

Shopify B2B: Shopify's native features for selling to other businesses from the same admin you use for direct-to-consumer sales. B2B buyers are set up as companies with one or more locations, and each location can get its own catalogs (products and prices), payment terms, tax exemptions, checkout settings and contacts. Shopify offers it on the Basic, Grow, Advanced and Plus plans.
Core Web Vitals: Google's three page-experience metrics. A good score is Largest Contentful Paint within 2.5 seconds, Interaction to Next Paint of 200 milliseconds or less, and Cumulative Layout Shift of 0.1 or less, measured at the 75th percentile of page loads, separately for mobile and desktop.
Shopify Flow: Shopify’s free ecommerce automation app that runs workflows — a trigger, optional conditions, and actions — inside your store and across connected apps.
Shopify Markets: Shopify’s built-in system for configuring how a single store sells to different countries or regions — currencies, domains, languages, catalogs, pricing, and duty settings — from one admin.
Hydrogen: Shopify's storefront toolkit for custom frontends. A Hydrogen project is a React Router app with Shopify API clients, components, and a CLI. It is Shopify's recommended way to build a headless storefront.
Oxygen: Shopify's edge hosting for Hydrogen. It runs a worker-based JavaScript runtime, ships with the Hydrogen sales channel, and is included at no extra charge on paid plans. You can self-host Hydrogen elsewhere, but Oxygen is the default path.

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