Measurement & delivery
White-label delivery
Definition
An arrangement where an agency sells agentic-commerce work under its own brand while a partner like GigaCommerce delivers the implementation behind the scenes.
Defined in The Agentic Commerce Glossary.
How else it gets framed
The same term carries different emphasis depending on the surface it’s used on. Both readings are correct.
An arrangement where a specialist firm does the work under the agency's brand and contract; the agency owns the client relationship, strategy and invoice, and the specialist stays invisible to the client.
The Agency Playbook: Adding Agentic Commerce Services in 2026 →Where White-label delivery comes up
The guides that put this term to work, rather than just defining it.
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