GEO & AI search
Structured data
schema.org
Definition
Markup embedded in a page, such as Product or FAQPage schema, that tells both search engines and AI assistants exactly what a piece of content is, rather than making them infer it.
Defined in The Agentic Commerce Glossary.
The full guide: Structured Data for AI Shopping Agents.
How else it gets framed
The same term carries different emphasis depending on the surface it’s used on. Both readings are correct.
Machine-readable markup — typically JSON-LD using schema.org vocabulary — that labels facts on a page explicitly: Product name, Offer price, AggregateRating, FAQPage question/answer pairs. It exists alongside the human-readable page, not instead of it.
Google AI Overviews for Ecommerce: What Surfaces and Why →Where Structured data comes up
The guides that put this term to work, rather than just defining it.
- Commerce GEOGoogle AI Overviews for Ecommerce: What Surfaces and Why
- ShopifyMigration to Shopify Without Losing Rankings or Data
- Agentic CommerceThe Agentic Commerce Readiness Checklist
- Commerce GEOGEO vs. SEO Budget Split: A Decision Framework
- Catalog for AIProduct Taxonomy Design for AI Discovery
- Commerce GEOThe Commerce GEO Benchmark: What "Good" Citation Rates Look Like
- Agentic CommerceAgentic Commerce on Shopify: The 2026 Guide
- Commerce GEOCommerce GEO: How to Get Your Products Recommended by AI
- For AgenciesThe Agency Pitch Deck for Agentic Commerce, Annotated
Get your Readiness Score
100 points across catalog, schema, product pages and checkout, with the three fixes that matter most.