Catalog & data
Structured attribute
Definition
A named, machine-readable field with a discrete value — material: leather, sleeve_length: short — as opposed to the same fact buried in a marketing sentence.
Defined in The Agentic Commerce Glossary.
How else it gets framed
The same term carries different emphasis depending on the surface it’s used on. Both readings are correct.
A named, machine-readable field with a discrete value (material: cotton, sleeve_length: short, dishwasher_safe: true), as opposed to the same fact sitting inside a marketing paragraph.
Product Catalog Enrichment for AI Shopping: The Playbook →Where Structured attribute comes up
The guides that put this term to work, rather than just defining it.
- Catalog for AIProduct Catalog Enrichment for AI Shopping: The Playbook
- Catalog for AIEnriching a 10,000-SKU Catalog Without a Team of Ten
- Growth & RetentionWelcome Flow Rewrite for the Agentic Era
- AmazonA+ Content That Alexa for Shopping (Rufus) Can Read
- AmazonAmazon Backend Attributes: The Complete Fill-Out Guide
- For AgenciesHiring an Agentic Commerce Lead: A Role Scorecard
- Agentic CommerceHow to Train a Shopify Knowledge Base AI Shopping Agents Will Quote
- Commerce GEOThe Commerce GEO Benchmark: What "Good" Citation Rates Look Like
- South AsiaThe Hero Product Selection Framework for Manufacturers
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