Shopify

Agent-collected context

Definition

Structured facts a shopper reveals during a Brand Agent conversation - stated preferences, product questions, unresolved needs - extracted and stored as tagged profile fields rather than kept as raw conversation transcript.

Defined in Klaviyo + Brand Agents: The Data Flow That Works.

Where Agent-collected context comes up

The guides that put this term to work, rather than just defining it.

Growth & RetentionLifecycle Email Meets Agentic Commerce

Related terms

Brand Agent: Microsoft's AI shopping agent for a merchant's own storefront, announced in January 2026 and installed through Microsoft Clarity plus Microsoft's waitlist — not a Shopify feature, and not limited to Shopify Plus. Brand Agents was in beta as of Microsoft's July 2026 documentation, for Shopify and WooCommerce sites.
Shopify B2B: Shopify's native features for selling to other businesses from the same admin you use for direct-to-consumer sales. B2B buyers are set up as companies with one or more locations, and each location can get its own catalogs (products and prices), payment terms, tax exemptions, checkout settings and contacts. Shopify offers it on the Basic, Grow, Advanced and Plus plans.
Core Web Vitals: Google's three page-experience metrics. A good score is Largest Contentful Paint within 2.5 seconds, Interaction to Next Paint of 200 milliseconds or less, and Cumulative Layout Shift of 0.1 or less, measured at the 75th percentile of page loads, separately for mobile and desktop.
Shopify Flow: Shopify’s free ecommerce automation app that runs workflows — a trigger, optional conditions, and actions — inside your store and across connected apps.
Shopify Markets: Shopify’s built-in system for configuring how a single store sells to different countries or regions — currencies, domains, languages, catalogs, pricing, and duty settings — from one admin.
Hydrogen: Shopify's storefront toolkit for custom frontends. A Hydrogen project is a React Router app with Shopify API clients, components, and a CLI. It is Shopify's recommended way to build a headless storefront.

All 164 terms

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