Case study · WooCommerce

Complete solar systems, laid out like products.

PSW Energy is a Perth solar, battery and EV charging installer, part of a group that has been in WA energy for two decades. We built its WooCommerce store, so a household could compare systems and see what's in each one before anyone climbed on the roof.

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PSW Energy homepage with the headline Discover Next-Generation over a home energy app

724

Solar systems installed in WA in 2025: fourth among WA solar installers

Source: 2025 Solaris Awards, from Clean Energy Regulator data

673

Batteries installed in WA in 2025: third among WA battery installers

Source: 2025 Solaris Awards, from Clean Energy Regulator data

ISO ×3

9001, 14001 and 45001, certified by Bureau Veritas in January 2025

Source: Bureau Veritas certificates

The brief

Solar was sold over the phone. PSW Energy wanted it browsable.

Client: PSW Energy
Category: Solar, battery and EV charging installation
Platform: WooCommerce
Location: Bibra Lake, Perth, WA
Store live: May 2018

Visit pswenergy.com.au

Perth Solar Warehouse had been installing since 2011. In October 2017 the group set up PSW Energy to bring the same installation team to a wider market, with an itemised buying experience customers could browse on their own.

A solar system is a bundle: panels, an inverter, often a battery, plus installation. To sell it online, each system had to be a product a homeowner could understand, compare and trust.

The store

Inside the build.

The homepage. Archived October 2025.

PSW Energy solar category with Risen, Jinko and Aiko solar packages and category filters — Solar packages by brand, filterable alongside batteries, inverters and EV chargers. Archived November 2025.

Jinko solar package product page with system size and inverter selectors and an Add to quote button — A complete system as a product: pick the size and inverter, then add it to a quote. Archived September 2025.

Tesla Powerwall 3 product page listing specs and a purchasing option selector — Batteries get the same treatment, specs first. Archived September 2025.

PSW Energy homepage on a phone — The homepage on a phone.

Jinko solar package product page on a phone — A system product on a phone.

What we did

How the build came together.

Package the system
Complete systems listed as products, with specifications laid out as product attributes and the purchasing options as variations.
Shop by category
Solar, batteries and EV chargers as separate categories, so a household adding a battery to existing panels doesn't wade through full systems.
Put the proof on the page
Manufacturer datasheets attached to products, so a buyer can check the spec sheet without asking for it.
Launch in stages
Build began in February 2018. From April, Perth Solar Warehouse pages sent visitors to the new store, and it opened to the public in May 2018.

What we built

The parts of the store that do the work.

Live at pswenergy.com.au.

WooCommerce store for complete solar systems, batteries and EV chargers
System products with specs as attributes and purchasing options as variations
Category structure across solar, batteries and EV charging
Manufacturer datasheets and documents attached to products
Staged launch, with the established brand's pages sending traffic to the new store
Content and pages for rebates, installation costs and brand partners

WooCommerceWordPressProduct datasheetsProduct categories

The result

The online front door for one of WA's busiest installers.

Since the store opened, PSW Energy has become one of Western Australia's larger installers. In 2025 it ranked fourth in the state for solar and third for batteries. In 2024 it appeared in its own right in EUPD Research's Installer Award Australia, and in January 2025 it was certified to three ISO standards.

Those results belong to the installer and its team, not to a website. The store's job was to let a household see a complete system and its specs before booking an installation. It has done that since May 2018.

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