Sunbed and self-tan, sold the way the salon recommends it.
2bTanned makes tanning accelerators, self-tan and aftercare from Wishaw. We built the Shopify store that mirrors how customers actually shop — by routine, scent and salon — with tracked UK delivery.
2bTanned · 2btanned.com
At a glance
What you can verify on the live store.
Every number below is either on the site, in the store's own data, or published by an outside body — never an invented conversion claim.
4.4/5
From 1,529 customer reviews on the storefront
Source: Shown on the live 2bTanned homepage
£15
Order total for free UK delivery
OG 2.0
Hero cream line in Vanilla, Peach, Watermelon and Black Cherry
The brief
The brand already had a pink salon. The store had to feel like walking into it.
Engagement
Shopify- Client
- 2bTanned
- Category
- Sunbed accelerators, self-tan, prep and aftercare
- Platform
- Shopify
- Location
- Unit 2 Block B, Canyon Road, Wishaw ML2 0EG
- Scope
- Build, collections, salon link, UK fulfilment messaging
2bTanned sells OG 2.0 accelerator creams (Vanilla, Peach, Watermelon, Black Cherry), self-tan mousse and drops, prep/maintain products and gifting — plus memberships at the Wishaw salon.
Shoppers reorder by scent and routine. Collections for self-tan, OG 2.0, bestsellers and seasonal edits had to do the merchandising work a salesperson would do in-store.
The store
Inside the build.
The homepage: brand-first hero, trust bar underneath. Captured October 2026.
What we did
How the build came together.
Merchandising by routine
Self tan, OG 2.0 creams, prep & maintain, SPF and gifting collections — so winter glow, sunbed boost and streak-free mousse each have a clear door.
Bundle the reorder
Multi-buy on OG 2.0 (any 3 for £49.99) and self-tan bundles with mitt, so AOV rises without a hard upsell script.
Salon + DTC on one brand
Visit-our-salon messaging and Wishaw address on the storefront, so local members and national mail-order share the same pink brand system.
UK shipping trust
Free UK delivery over £15, Mon–Sat dispatch, tracked Royal Mail and DPD — published in the trust bar under the hero.
- Shopify storefront with collection architecture for self-tan, OG 2.0, gifting and seasonal edits
- Product range: accelerator creams, mousse, gradual drops, mitts, prolongers and SPF
- Multi-buy and bundle merchandising on hero creams
- Trust bar: 4.4/5 from 1,529 reviews, free UK delivery over £15, tracked dispatch
- Salon pathway to 2bTanned Wishaw with address and memberships
- Tanning quiz and tips/guides content for education-led shopping
The result
A beauty store that sells the routine, not just a SKU list.
Customers can shop self-tan or sunbed cream by scent, bundle a mitt, and still find the Wishaw salon if they'd rather book a bed. Delivery rules are on the page before checkout.
We don't publish revenue here. The live proof is the catalog, the review count and the salon address on 2btanned.com.
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