Amazon-specific
Search Query Performance
SQP
Definition
A Brand Analytics dashboard that lists the search queries shoppers used to find your brand, with query volume and the impressions, clicks, cart adds and purchases your brand or ASINs earned for each, alongside the totals for the whole query.
Defined in Amazon Listing and Ads Operations for Alexa for Shopping (Rufus).
Where Search Query Performance comes up
The guides that put this term to work, rather than just defining it.
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