Cross-border & sourcing
bridge
Definition
Our name for the move from contract manufacturing (making products for someone else's brand at a wholesale price) to selling your own brand directly to US marketplace shoppers. It has four sequential spans: entity and compliance, brand, listing and catalog, and operations.
Defined in From South Asian Factory to US Amazon: The Manufacturer's Bridge Guide.
Where bridge comes up
The guides that put this term to work, rather than just defining it.
- South AsiaThe Hero Product Selection Framework for Manufacturers
- South AsiaFrom OEM to Brand: Naming, Trademark, and Registry
- South AsiaPayment Rails: Getting Paid from US Sales in BDT/INR/PKR
- South AsiaThe US Compliance Checklist for South Asian Exporters
- South AsiaLanded Cost Math: South Asia to US FBA
- For AgenciesThe Agency Pitch Deck for Agentic Commerce, Annotated
Landed cost to US FBA, line by line
Factory price, freight, duty, FBA fees and margin from South Asia to an Amazon US shelf.