Amazon-specific

Amazon Marketing Cloud

AMC

Definition

Amazon's clean-room analytics workspace, built on AWS Clean Rooms, where advertisers analyze pseudonymized ad and conversion events and get back only aggregated, anonymous results.

Defined in Amazon Listing and Ads Operations for Alexa for Shopping (Rufus).

Where Amazon Marketing Cloud comes up

The guides that put this term to work, rather than just defining it.

AmazonAmazon Marketing Cloud for Mid-Market Brands: The First Three Queries

Related terms

Share in SQP: At each funnel stage, your share is your brand or ASIN count divided by the query's total count for that stage. Ten purchases out of 100 marketplace purchases on that query is a 10% purchase share.
1P vs 3P on Amazon: 1P (Vendor Central) means Amazon Retail buys from you and resells to the shopper. 3P (Seller Central) means you sell directly to the shopper on Amazon's marketplace and pay Amazon fees for the privilege.
Browse node: A single category or sub-category position in Amazon's browse tree — the hierarchical structure shoppers navigate through department and category pages. Each ASIN is assigned to one or more browse nodes, which determines where it surfaces when a shopper browses (as opposed to searches) and which category-level filters and comparison sets apply to it.
Rufus test: A practical check, named before Amazon renamed the assistant, where a seller asks Alexa for Shopping the exact questions a shopper would about their listing, to see whether the assistant can answer accurately from the current product data.
Corroboration layer: The body of buyer-generated content — reviews and answered Q&A — that an AI assistant uses to verify, qualify, or contradict the claims a seller makes in listing copy. Strong corroboration produces confident recommendations; weak or contradicting corroboration produces hedged answers or exclusion.
SPAG: A campaign structure in which each ad group contains exactly one ASIN (or one parent-child variation family treated as one unit), so every keyword, bid, and dollar of spend in that ad group maps to a single product with no blending.

All 157 terms

Get a free Amazon listing audit

We read your top listings the way Alexa for Shopping (formerly Rufus) does and send back the attribute, A+ and backend fixes.

Request the audit Amazon Marketplace